Branding That Turns Mums into Morons

I wandered into the store called Joules earlier. To see if they had any little girls dresses, when I noticed the brightly decorated muslin cloths. ‘Hmm pretty’ I thought, I went over, and, written in big text across the front of the packaging was written “A mum’s best friend“. “Fuck off” I¬†thought, why not write […]